Blogs

We've got great news to share... we're moving to Wednesday's! You can now follow our Simply Sales blogs every other Wednesday! I know, you're excited too!

The traditional tradeshow landscape has changed. No longer is it enough for suppliers like the Pocono Mountains CVB (PMCVB) to purchase booth space and wait for potential meeting and event planners to stop by and inquire as to the benefits of sending their clients to the Pocono region.  The Collinson Event Group has turned the tradeshow industry upside down. Now it is the planner who sits in booth with scheduled appointments. This is a much better use of quality meeting time. The PMCVB had 26 scheduled appointments with organizations such as the American Association of Family and Consumer Sciences, National Congress of State Games, Women President's Association and the National Pharmaceutical Council. Appointments were seven minutes in length. Planners came prepared with proposals for upcoming meetings in hand. Chicago was this year's chosen city. The Connect Marketplace will move to New Orleans in 2013. Rest assured the rest of the meetings industry has taken notice of the Collinson "untradeshow" approach and are making plans to follow their lead.