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VOLUME 15, ISSUE 7 - April 6, 2010
Welcome
to the PMVB Newsletter
Upcoming Events
The next Director of Sales Meeting will be held on Tuesday, April 20 at Great Wolf Lodge. See the entire 2010 schedule of confirmed dates and venues.
Celebrate National Tourism Week by joining your colleagues at Pocono Mountains Tourism Day scheduled for Wednesday, May 12 at Mount Airy Resort Casino. The event will feature a keynote presentation on Mobile Marketing and the Tourism Achievement Awards Luncheon followed by tours of Mount Airy Casino. Be sure to submit your nominations for the Tourism Achievement Award winners. For further information, please contact Ann Pilcher.
Join us on Wednesday, June 23 at Skytop for our Annual Pocono Mountains Hospitality Golf Tournament. This tournament is a four-person scramble format and all proceeds benefit local students entering post-secondary education in travel and tourism. Register a foursome or yourself today! Sponsorships are also available and range from Hole Sponsor Level at $100 to the Major Tournament Sponsor at $5,000. Please contact Ann Pilcher with any questions.
Social Media
Status Report:
Facebook- 686 Fans, increased 5% in two weeks
Twitter- 695 Followers, increased 3% in two weeks
Social Tips:
- Be sure to include the proper links in your blogs where applicable. You want your readers to be able to find more information on your exact topic, not just the related homepage.
- Be timely with your social activity. Look at your followers and fans and see what times they are most active on these sites. Plan your tweets accordingly to maximize exposure.
Stay up-to-the-minute by following us on these social sites:
   
We encourage you to read our daily blogs and let us know if you have any topic suggestions or are interested in hosting one of our bloggers. Please contact Alicia Quinn for further details.
Press Room
The PR team would like to share some notes from our participation in a DMAI Webinar: Measuring the Buzz - Best Practices in Social Media Analytics and Research.
Keep us in the know! Email the PR Department your news, events, happenings, photos and videos to be posted on our social accounts. Please put Social Suggestions as your subject line.
Be sure to send us your 2010 Events and Special Offers to be included in upcoming press opportunities! We are especially in need of Golf events and special offers, festival events and special offers, NASCAR special offers, 1 Night Free special offers and Wellness special offers.
Submit your information by the provided deadlines to be included in our 2010 themed press releases.
Press Clippings:
Philadelphia Inquirer- Thanks, snow! Whitewater rafting on the Lehigh
Golfweek- 2010 Best Courses You Can Play
INO Mommy- My Family Visited The Great Wolf Lodge In The Pocono Mountains
Email Marketing
As part of the PMVB's email marketing program, specific properties are featured in relation to an interest or brochure from our enews sign up and order brochure forms through our email auto responder program and consumer enews. For any members interested in being featured, fill out the participation form.
Web Department
800poconos.com has been updated for the spring season! It's time to check out the new homepage animation depicting the five regions of the Pocono Mountains with images and videos included. See What's Hot and the Special Offers from our members.
Other Happenings
Great Wolf Lodge is proud to offer Good Neighbor Days to our membership community! Through this initiative, Family Suites are only $139, including waterpark passes. Please note this special midweek rate is only available at Great Wolf Lodge Pocono Mountains and is restricted to residents of Lehigh, Lackawanna, Luzerne, Monroe, Northampton, Pike, Susquehanna and Wayne counties.
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