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VOLUME 15, ISSUE 15 - July 27, 2010
to the PMVB Newsletter
In a special Executive Committee session held Wednesday, June 30 at Skytop Lodge, the PMVB Executive Committee approved the selection of Masterminds of Egg Harbor, NJ as the creative agency of record and the use of MayoSeitz of Blue Bell, PA to provide media buying services for the PMVB. It was decided splitting of our services in this way should hopefully bring more opportunities for fresh thinking and partnership development to the Bureau. Over the course of the next three weeks, David West and Carl Wilgus will be working to iron out contract arrangements with both organizations with hopefully an agreement beginning Monday, August 16.
Save the date! Our Annual Report Luncheon will be held on Wednesday, October 6 from noon - 2:00 pm at Mountain Springs Lake Resort. More information will follow. Please contact Nicole Krieger for further information.
Facebook- 1,036 Likes, increased 6% in two weeks
Twitter- 877 Followers, increased 4% in two weeks
- Try and solicit likes and followers in targeted and unique ways such as putting links in consumer newsletters, business cards, email signatures, etc.
- Browse well-known and respected websites such as Mashable for the latest social media news and useful tips.
Keep us in the know! Email Gillian Moore your news, events, happenings, photos and videos to be posted on our social accounts. Please put Social Suggestions as your subject line.
Stay up-to-the-minute by following us on these social sites:
We encourage you to read our daily blogs and let us know if you have any topic suggestions or are interested in hosting one of our bloggers. Please contact Alicia Quinn for further details.
We recently hosted Charlene Mixa of TravelRoads.com and will be hosting Liza Burby of Long Island Parent Magazine this week. Thank you to all of the members who hosted the journalists during their time here!
Inside Golf recently filmed in our area for their television show on Comcast's SportsNet in the greater Philadelphia area. August will be Pocono Mountains Month and their 8,15, 22 and 29 episodes will exclusively feature our region's courses. Thank you to the Buck Hill Golf Club, Country Club at Woodloch Springs, Hideaway Hills, Inn at Pocono Manor, Jack Frost National, Mountain Manor and Shawnee Inn and Golf Resort for participating.
Become a part of VisitPA's new partnership with Foursquare, a burgeoning location-based mobile social application that allows users to "check-in" and share their location and activities with friends. Read this fact sheet and find out how you can get promotion in VisitPA's ongoing summer campaign!
Through our sponsorship of NBC 10's Backyard Bash Promotion every Thursday through September 2 on the 5 p.m. news, we will be presenting the home owner with a Pocono Mountains weekend getaway on-air. If you missed the broadcasts, here are the prize presentations from the July 15 and July 22 Backyard Bashes.
Please note that all Events and Special Offers are to now be sent to our Database Entry Specialist, Nina Trubiano.
Submit your information by the provided deadlines to be included in our 2010 themed press releases.
Trekaroo.com- Fabulous Family Friendly Find
Harrisburg Patriot News- A golf getaway in the Pocono Mountains
Casino City Times- Pennsylvania Casino Welcomes Table Games
Mid-Atlantic Events- Pocono Mountains Location Report
Our July consumer e-news was sent out Wednesday, July 21 to our database of over 46,000 names. Thank you to Cove Haven Entertainment Resorts, The Crossings Premium Outlets, The Lodge at Woodloch, The Village at Pocono and Woodloch Resort for their participation offer. These members will also be featured for one month through our auto responder program.
FREE EXPOSURE: If you would like to participate in our e-mail marketing efforts, respond by August 11 with an offer to be included in the next e-news scheduled for late August. The PMVB reserves the right to select the feature of each month, based on order received. Our email marketing program is based upon member participation. Contact Linda A. Wojnar with any questions.
Are you linking to the Official website for the Pocono Mountains? Help your users get additional information on places to stay and things to do while visiting the Pocono Mountains. Provide text links or help brand the region by linking our Pocono Mountains logo to 800poconos.com. Contact Linda A. Wojnar for linking and logo information.
If you are interested in developing your leadership skills or you have a staff member that has leadership potential, please consider one of the following adult leadership development programs: Leadership Carbon, Leadership Pocono or Leadership Wayne. Recruitment is currently underway and their application deadlines have been extended in some cases and are rapidly approaching. If you have any questions about the impact of community leadership development programs, please email Ann Pilcher.
Local businesses have the opportunity to send their staff for training on how to provide world-class service. Dr. Bryan K. Williams will be hosting "Work Like You Own It! Six Habits of Service Superstars" for two sessions on Wednesday, August 11 at Shawnee Inn and Golf Resort. Williams is a world-renowned trainer and consultant, who has conducted customer service and leadership training sessions for over 100 companies in different industries.
The First Annual Lackawanna College Lake Region Center Scholarship Golf Tournament will be held at Woodloch Springs on Wednesday, September 15. If you are interested in becoming an event or hole sponsor, donating a prize, signing up a team or being a volunteer, please contact Wendy Evans.
The National Park Service will hold public hearings on August 17, 18 and 19 regarding the proposed Susquehanna-Roseland power line. The locations and times have yet to be determined.